Yusaku Maezawa will be the first passenger in a SpaceX trip around the moon. Yusaku Maezawa is a Japanese billionaire entrepreneur and avid art collector. He founded Start Today in 1998 and launched the online fashion retail website Zozotown, now Japan's largest, in 2004. Maezawa plans to fly on the trip as early as 2023, and he wants to take artists with him to turn the entire ride into an art project called #dearMoon. A website for the mission went live after the announcement. Maezawa said: “Finally, I can tell you that I choose to go to the Moon! I choose to go to the moon with artists!”