Teen vaping is on the rise, and the U.S. Food and Drug Administration (FDA) is trying a new tactic in the war on e-cigarettes. As part of the FDA’s Youth Tobacco Prevention Plan, the newly expanded campaign aims to educate the nearly 11 million kids and teens ages 12 to 17 who have already used or are open to trying e-cigarettes and flavored tobacco products. Earlier this month, the FDA said that teen vaping had reached “epidemic proportions,” and that the agency would take “historic action” against companies such as Juul, which produce e-cigarettes and flavored tobacco products that are widely believed to be the cause of so much teen e-cig use. It is asserted that Juul and its flavored pods are “undermining our nation’s efforts to reduce tobacco use among youth and putting an entire new generation of children at risk of nicotine addiction and other health consequences.” Each Juul pod contains roughly 200 puffs, as much nicotine as a pack of cigarettes. A recent study also found that in addition to tobacco consumption, one in 11 teens have vaped marijuana using e-cigarettes.