On June 19, 2016, the "New Shepard" rocket successfully launched three student payloads into suborbital space. The rocket and capsule landed a few minutes after separation. This was the 4th flight of the same hardware, proving its re-usability once again. Blue Origin is an American privately funded aerospace manufacturer and spaceflight services company headquartered in Kent, Washington. Founded in 2000 by Jeff Bezos, the company is developing technologies to enable private human access to space with the goal to dramatically lower costs and increase reliability. Blue Origin is employing an incremental approach from suborbital to orbital flight, with each developmental step building on its prior work. The company motto is Gradatim Ferociter, Latin for "Step by Step, Ferociously".